⛽ Fuel: The input that your engine requires to run (e.g. improved customer conversion, a stronger brand, higher customer retention) □ Lubricants: Optimizations that make the growth engine run more efficiently (e.g. □ Turbo Boosts: One-off events that accelerate growth temporarily but don’t last (e.g. virality, performance marketing, content, sales) ⚙️ The (Growth) Engine: Self-sustaining growth loops that drive most of your growth (e.g. In The Racecar Growth Framework, Dan Hockenmaier and I wrote about how it’s helpful to think about your business like a high-performance race car-the same four components that help a car drive faster also help your business grow: Do you have examples of clever growth tactics I can use for inspiration? Q: I’m looking for creative ways to get the word out about my product.
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